Packaging for daily, discreet use.
Naming / Visual Identity / Packaging Design
When Wellspect expanded its range with the new SimPro catheters, we helped them differentiate the products with a new name structure, visual identity and packaging.
The SimPro catheters are sold with combinations of features such as water sachets, integrated urine bags and insertion supplies, all targeting different situations of use. From everyday use at home to camping in nature, far from toilets and clean water.
To guide the users, we show these typical situations on the packaging, but still keeping them discreet enough to stand on the bathroom shelf at home. After all, most users don’t want to people to know they use catheters
Being a high-volume product efficient printing and production was an important aspect, especially for the single catheter packaging.