GETTING EVERYONE ONBOARD WITH TEAM THOMAS MAGAZINE
A new strategic direction explained.
In 2015 Thomas Concrete Group launched their new strategy for the future. As a part of this many things changed: a new name and visual identity, a new web platform and so on. As a way of explaining the thinking behind the new strategy and to get all coworkers onboard Team Thomas Magazine was created. It was sent out to 1300 coworkers in Sweden, Poland, Germany and the US. We assisted with design and production.