THE SAME STRONG TEAM WITH A WHOLE NEW WEB
Creating a user-friendly experience and increasing sales through utilities.
Thomas Concrete Group is an independent family owned producer of ready-mixed concrete operating mainly in Sweden, Poland, Germany and the US. In a move to strengthen the brand and to get a consistent image across all markets a new web platform was needed. Based on their extensive knowledge about concrete our mission was to create a sales-driven site helping the customers to choose the right product as well as learning more about their services.
As a way of doing this we created several tools such as an interactive product finder, a volume calculator and a CO2 calculator.
Along with the new visual identity the sites were launched on all markets as part of their 60 years celebration. We were responsible for the strategy, user experience and visual design.