Designing a recycled service.

Brand strategy / Visual Identity / Web / Messaging

Green Office is the new name of Hans Andersson Recycling’s service for office waste management. It is a contemporary service performed with precision and accuracy. The recycling equally so.

The market is a complex one with multiple target audiences varying from small inner-city consulting companies to major bank headquarters.

They all have a high degree of awareness, not just about environmental issues and recycling, but also about the importance of running a modern office meeting the demands from both clients and employees. An insight we used as a foundation to position and design the new brand.