Triathlon is a modern and growing sport. To stay ahead of the development both in Sweden and internationally the Swedish Triathlon Association did a retake on its brand and positioning.

The main objectives:

• create a strong team spirit among triathletes and supporters.
• attract the right partners.

First, the name was changed from Svenska Triathlonförbundet to Sweden Triathlon. A clear brand structure was created in order to help setting up partnerships and selling rights. A new easy-to-use visual identity including a wide range of sports wear was designed. Ready, set, go!