From a house of brands to a branded house.

Brand Strategy / Communication Platform / Visual Identity / Digital Strategy / Internal & External Communication

 

After a number of acquisitions, an IPO and a diversified brand portfolio, Wästbygg Group needed to gather and clarify who they are.

Wästbygg Group are specialists in residential, commercial, community service properties, as well as logistics and industrial facilities. This sets them apart from many of the competitors, who are allround construction companies. Strengthening this was one of the most important strategic goals of the repositioning, together with creating a common way of expression and a sense of belonging between the companies.