Earth, wind, water, fire and utensils.
Brand strategy / Concept / Design / Messaging
The four elements are vital to all cooking as they contribute to crafting the character of what we term food. But a fifth element is required to create those truly memorable moments.
Exxent is Sweden’s leading supplier in the restaurant and kitchen products sector. Virtually all Swedes have used crockery or cutlery from Exxent, and their utensils are to be found in the majority of catering establishments. The brand is generally very strong with the exception of one particular segment – high-end restaurants.
Even if the utensils are of superior quality, they have not managed to find their way to the top chefs. But this is about to change. Together with Robert Sandberg, a three-star world champion chef, whose cooking accomplishments are consistently awarded the highest score for taste, Exxent is about to enter the upper echelons of the restaurant world.