Choose comfort. Enjoy performance.
Brand Strategy / Visual Identity / Messaging / Packaging / Brand Experience
Introducing Zipwake – a brand set to revolutionise the boat world.
A transformation like this has to be reflected by the company’s brand in order to make a clear statement to the market, as well as internally.
Like many entrepreneurial-driven organisations, Zipwake started with a vision. In this case, to develop and bring to the motorboat world a new and highly competitive solution to the well-known trim problems of planing and semi-planing boats.
After three years of intense product development, the first Zipwake Dynamic Trim Control system, the Series S, was about to be launched in Amsterdam at METS, the world’s largest marine equipment trade show.
Presented with this innovative product Brand Club was asked to create an equally innovative identity for the new brand. An identity making the Zipwake brand stand out from more conventional ways of marketing marine products.
Due to smart high-tech engineering and an easy-to-use hardware the Zipwake Dynamic Trim Control system delivers both added comfort as well as performance to your boat ride – two sought-after qualities rarely combined. Together with the core values efficiency, reliability and innovation it became the foundation on which the new brand was built. As the launch was imminent focus was set on visual identity, packaging design, sales material, the METS booth, as well as a web page supporting the trade show.
Zipwake received a massive interest and media attention at METS. For instance it was ranked as the hottest new product for spring by leading Swedish marine magazine Vi Båtägare. That’s what we would call an introduction.